How many opportunities have you lost because the potential buyer didn’t understand the benefits of your service over your competitors? Are you aware of what the client is buying? Each client has different needs and groups of clients will have similar needs – do you have this information? Does the service delivery match those needs? [...]

Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify individual products and services.   A logo can be just a combination of typographic [...]

Digital communications can provide the ideal opportunity for you to measure ROI. Look at the statistics from your online activity Discuss the patterns and activity with those involved in business development and establish what needs to change/improve/continue Consider how effective one route to market is compared to another. How effective are your campaigns and/or use [...]

Many companies are beginning to recognise the real business benefits that can be derived from sharing direct video communications with employees, customers and stakeholders. Compelling, relevant and engaging video content about your product, its application, availability, the ingredients, its provenance, news, views and knowledge, can drive real strategic benefits which can be tracked and measured [...]

Good communication skills are essential to every aspect of our working day; good communication has the impact of boosting your overall performance, whether you are managing an individual or a team, or whether you are responsible for business development or training.   Regular readers will be familiar with my ‘rant’ about the importance of listening [...]

When analysing the leads that you receive online – is it a case of quantity v quality? If so, why? If the quality is not what you are looking for, here are some things you should consider: The quality of your SEO – how is it managed in your firm (if at all) The content [...]

One of the key factors is cost – it is estimated that it is 5 times more expensive to win new business than develop business with existing customers. But how well do you know your customers? Ask yourself the following questions: Are there gaps in your knowledge about customers? Their profile, buying habits, if you are [...]

Regardless of whether you have a traditional business, trade purely online or do both, you are likely to have details of your customers on file. You probably even have details of people and businesses you would like to be working with but have you ever stopped to consider whether the details are right? If you [...]

Social media has revolutionised the way that businesses communicate with customers and prospects – unleashing a plethora of different platforms through which businesses can engage, share and learn.   Set against the background of slow economic recovery and the challenges of falling sales and sustaining brand recognition, companies investing in integrated campaigns which are rolled [...]