Professional Services is the latest sector to embrace this new digital trend, as leading law and accounting firms begin to recognise the real business benefits that can be derived from sharing direct video communications with employees, clients and stakeholders. Professional Services firms are recognising that compelling, relevant and engaging video content about legal and financial [...]
How effective is your communication strategy?
Good communication skills are essential to every aspect of our working day; good communication has the impact of boosting your overall performance, whether you are managing an individual or a team, or whether you are responsible for business development or training. Regular readers will be familiar with my ‘rant’ about the importance of listening [...]
Do your clients/prospects have enough reasons to buy from you?
How many opportunities have you lost because the potential buyer didn’t understand the benefits of your service over your competitors? Are you aware of what the client is buying? Each client has different needs and groups of clients will have similar needs – do you have this information? Does the service delivery match those needs? [...]
What does the SME really want from their professional advisors?
I spend a great deal of time finding out what SMEs want from their professional advisors through a process of formal interviews, networking and informal discussions. The objective is to find out how they go about selecting their advisors and to establish what kind of service they are looking for. I do this so that [...]
One man’s ‘junk mail’ is another man’s treasure
I don’t know about you but the amount of junk mail I receive seems never ending. It’s like a wave of water that keeps coming day after day, week after week, yet when I ask around, nobody ever knows who the perpetrator is. Sadly, the answer is probably all of us. You, me and most [...]
Bringing your professional expertise to life through online content
Until relatively recently, the ability of a business to demonstrate its knowledge and expertise to the widest audience was often dictated by its relationship with the independent media. Whether they were local, national or specialist professional, publications had the monopoly on whether and how your message would see the light of day. But while media [...]
Five things to avoid when selecting your logo design
Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify individual products and services. A logo can be just a combination of typographic [...]
Making digital marketing work for you
Digital communications can provide the ideal opportunity for you to measure ROI. Look at the statistics from your online activity Discuss the patterns and activity with those involved in business development and establish what needs to change/improve/continue Consider how effective one route to market is compared to another. How effective are your campaigns and/or use [...]
How direct video communications and tracking is driving business success
Many companies are beginning to recognise the real business benefits that can be derived from sharing direct video communications with employees, customers and stakeholders. Compelling, relevant and engaging video content about your product, its application, availability, the ingredients, its provenance, news, views and knowledge, can drive real strategic benefits which can be tracked and measured [...]
How effective is your communication strategy?
Good communication skills are essential to every aspect of our working day; good communication has the impact of boosting your overall performance, whether you are managing an individual or a team, or whether you are responsible for business development or training. Regular readers will be familiar with my ‘rant’ about the importance of listening [...]